# Tom Adebahr

> Chief Revenue Officer & B2B SaaS Advisor based in Hamburg, Germany. 20+ years of experience scaling revenue to €50M ARR across DACH markets.

Tom Adebahr is a Chief Revenue Officer and strategic advisor who helps B2B SaaS companies in Germany, Austria, and Switzerland (DACH) grow from €5M to €50M ARR. He combines operational CRO responsibility at DOCUFY GmbH with independent advisory work through TA Advisory. His core belief: growth happens when people, processes and technology align.

## Services

- [Revenue Architecture](https://tom.adebahr.de/#leistungen): Designing scalable revenue structures – from strategy and pricing to reporting. Sales and marketing united in one integrated system.
- [Go-to-Market Strategy](https://tom.adebahr.de/#leistungen): Market entries, new segments, new regions. GTM strategies with clear goals, measurable KPIs and real momentum.
- [Sales Leadership & Team Building](https://tom.adebahr.de/#leistungen): Building, leading, and developing high-performance sales and marketing teams. Structure, culture, and performance management.
- [Sales Process Design](https://tom.adebahr.de/#leistungen): From first touch to closing – optimising sales processes, shortening cycles, increasing conversion.
- [CRO Advisory](https://tom.adebahr.de/#leistungen): As a sparring partner or CRO, supporting B2B SaaS companies in critical growth phases – hands-on and pragmatic.

## Background & Expertise

- **Current roles**: CRO at DOCUFY GmbH (since June 2025), Founder of TA Advisory (since Oct 2024)
- **Previous**: SVP Central Europe & SVP Sales DACH at Statista (2022–2024), VP Sales at XING / NEW WORK SE (2020–2022)
- **Track record**: Scaled revenue from €3M to €50M ARR, 20+ years in digital business
- **Industries**: B2B SaaS, HR Tech, Data & Analytics, Content Management, E-Commerce, Media
- **Tech stack**: Claude AI, HubSpot, Salesforce, n8n, Notion, Apollo, LinkedIn Sales Navigator

## Frequently Asked Questions

- What is Revenue Architecture? Revenue Architecture means building scalable revenue structures – from strategy and pricing to reporting. Tom Adebahr unites sales and marketing in one integrated system that grows. His approach: growth happens when people, processes and technology align.
- How does Tom Adebahr develop a Go-to-Market strategy for B2B SaaS? He develops GTM strategies for market entries, new segments and new regions – with clearly defined goals, measurable KPIs and real momentum. Over 20+ years of digital experience he has repeatedly built and led go-to-market teams, most recently at Statista and XING.
- How does Tom Adebahr build high-performing sales teams? He brings structure, culture and performance together. He develops sales and marketing teams through clear leadership, defined processes and consistent coaching. As VP Sales at XING/NEW WORK SE and SVP at Statista he built and scaled international teams.
- How does Tom Adebahr use AI in B2B Sales? He pursues an AI-first approach: Claude AI, n8n for workflow automation, HubSpot and LinkedIn Sales Navigator to build modern go-to-market engines. AI is part of the operational tech stack – for scaling without proportional resource growth.
- Who is Tom Adebahr's ideal client? B2B SaaS companies in DACH with €1M–€20M ARR that want to scale to €50M ARR and need experienced revenue leadership, go-to-market execution, or team building.
- How can I contact Tom Adebahr? Via email at tom@adebahr.de or LinkedIn at https://www.linkedin.com/in/tomadebahr/

## Contact

- Website: https://tom.adebahr.de
- Email: tom@adebahr.de
- LinkedIn: https://www.linkedin.com/in/tomadebahr
- Location: Hamburg, Germany